These are the professional pages of Dr. Marco Spruit. I am a researcher in the Organisation & Information research group of the Institute of Information and Computing Sciences at Utrecht University. I am principle investigator in the Applied Data Science Lab and lecture in Data Science & Society and Data Analytics.

My research line centres around Analytic Systems in an Applied Data Science context. I primarily apply a Design Science research approach in which an analytic system prototype functions as a research intervention instrument. The prototype is used to evaluate the Design Science artefact under development (e.g. a method, model, process, framework, or architecture), employing metrics such as effectiveness, efficiency and usability to determine the analytic system’s societal impact. The research artefacts can be formulated as meta-algorithmic models: “sequences of algorithm selection and configuration activities for performing analytical tasks (Spruit & Jagesar, 2016). A strategic side-objective is to improve transparancy in decision making processes. Two embedded research strands focus on Information Infrastructure and Text Analytics.

I have authored 120+ publications including 45+ journal papers. I have completed two PhD projects and currently supervise eleven more PhD students. I serve as an editorial board member of the international journals on Decision Analytics, Business Intelligence Research (IJBIR), Semantic Web and Information Systems (IJSWIS), Autonomic Computing (IJAC), and Computer Information Systems (JCIS).

Until 2007 I was a professional software developer for fourteen years in the fields of Information Retrieval & Intelligence, and a product software entrepreneur for SMEs. Refer to my LinkedIn profile for additional information.







Recently Added Files

  • Data analytics_Caracal_12731.pdf   90k - Feb 12, 2018, 6:04 AM by Marco Spruit (v2)
    ‎Data Analytics (UU, 2017-2018). Information science. Caracal INFOMBIN evaluation, by 37/135 students [my score: 3.6/5].‎
  • gsns-ads-pitch.ppsx   2939k - Feb 6, 2018, 8:53 AM by Marco Spruit (v2)
    ‎Applied Data Science: introducing the multidisciplinary master's profile (06/02/2018). Graduate School of Natural Sciences (GSNS) Introduction Day (40 students), Utrecht [4 min.]‎
  • zasn2018healthinf.pdf   979k - Jan 23, 2018, 12:20 AM by Marco Spruit (v2)
    ‎Devices Used for Non-invasive Tele homecare for Cardiovascular Patients: A Systematic Literature Review (19/01/2018). 11th International Joint Conference on Biomedical Engineering Systems and Technologies. HEALTHINF 2018, Funchal, Portugal. [15 min.]‎
  • lsa2018healthinf.pdf   547k - Jan 15, 2018, 1:37 PM by Marco Spruit (v2)
    ‎Speech Technology in Dutch Health Care: A Qualitative Study (19/01/2018). Poster at the 11th International Joint Conference on Biomedical Engineering Systems and Technologies. HEALTHINF 2017, Funchal, Portugal.‎
  • 2017 - Brakenhoff Spruit - KDIR.ppsx   4519k - Nov 3, 2017, 5:47 AM by Marco Spruit (v2)
    ‎Consumer Engagement Characteristics in Mobile Advertising (03/11/207. 9th International Joint Conference on Knowledge Discovery, Knowledge Engineering and Knowledge Management. KDIR 2017, November 1-3, 2017, Funchal, Portugal.‎
  • 2017 - PySpark.jpg   1098k - Oct 30, 2017, 3:50 PM by Marco Spruit (v2)
    ‎Certificate of the course Spark and Python for Big Data with PySpark at Udemy. ‎
Showing 6 files from page Files.

Recently Added News

  • TALKS: HealthINF 2018 Last week I presented the following two papers on the HEALTHINF 2018 conference:Speech Technology in Dutch Health Care: A Qualitative Study (19/01/2018). Poster at the 11th International Joint Conference on Biomedical Engineering Systems and Technologies. HEALTHINF 2018, Funchal, Portugal. Devices Used for Non-invasive Tele homecare for Cardiovascular Patients: A Systematic Literature Review (19/01/2018). 11th International Joint Conference on Biomedical Engineering Systems and Technologies. HEALTHINF 2018, Funchal, Portugal. [15 min.]
    Posted Jan 23, 2018, 12:44 AM by Marco Spruit
  • TALK: Consumer Engagement on Madeira Today I gave the following talk on sunny Madeira:Consumer Engagement Characteristics in Mobile Advertising (03/11/207). 9th International Joint Conference on Knowledge Discovery, Knowledge Engineering and Knowledge Management. KDIR 2017, November 1-3, 2017, Funchal, Portugal.Which presents the following paper:Brakenhoff,L., & Spruit,M. (2017). Consumer Engagement Characteristics in Mobile Advertising. Proceedings of the 9th International Joint Conference on Knowledge Discovery, Knowledge Engineering and Knowledge Management (pp. 206–2014). KDIR 2017, November 1-3, 2017, Funchal, Portugal: ScitePress. [pdf]
    Posted Nov 3, 2017, 5:49 AM by Marco Spruit
  • VACANCY: Scientific programmer Looking for a scientific programmer to help us introduce the STRIP Assistant platform for better medication prescribing into the daily practices in primary care, with an entrepreneurial mindset!Utrecht University’s Applied Data Science Lab is looking for a scientific programmer to help extend and/or redesign/reimplement the STRIP Assistant platform for implementation into the daily practices of general physicians in the Utrecht region. The STRIPA Implementation (STRIMP) project is being funded by the Netherlands Organization for Scientific Research (NWO). STRIMP can be understood as a spin-off of the Horizon2020 project OPERAM which is currently deploying STRIPA as the intervention instrument in a multi-centre multi-lingual RCT in secondary care. OPTICA is a Swiss-funded project where ...
    Posted Oct 9, 2017, 5:05 AM by Marco Spruit
  • EDUCATION: Applied Data Science Postgraduate Last week I presented the Applied Data Science Postgraduate MSc programme during the Utrecht University's Open Day, for which I prepared a 45-minute talk. This programme supports both fulltime and parttime participation and will teach you how to apply state-of-the-art concepts, methods and techniques in data science, how to apply this knowledge and analyse large datasets for innovation in the domain of health, and how to understand the potential and risks of applying data science for research and society.  It turns out that the specific eligibility criteria need to be communicated even more clearly, so here they are again, once more... You need to already have obtained a Master of Science ...
    Posted Oct 8, 2017, 4:34 AM by Marco Spruit
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