These are the professional pages of Dr. Marco Spruit. I am a researcher in the Organisation & Information research group of the Institute of Information and Computing Sciences at Utrecht University. I am principle investigator in the Applied Data Science Lab and lecture in Data Science & Society and Data Analytics.

In my Analytic Systems in Applied Data Science research I investigate utility determinants of analytic systems in daily practices from a people-process-technology perspective, often using an action research approach. I consider metrics such as effectiveness, efficiency and usability to determine a system’s societal impact. A strategic side-objective is to improve transparancy in decision making processes. Two embedded research strands focus on Information Infrastructure and Text Analytics.

I have authored 100+ publications including 40+ journal papers. I have completed two PhD projects and currently supervise eight more PhD students. I serve as an editorial board member of the international journals on Decision Analytics, Business Intelligence Research (IJBIR), Semantic Web and Information Systems (IJSWIS), Autonomic Computing (IJAC), and Computer Information Systems (JCIS).

Until 2007 I was a professional software developer for fourteen years in the fields of Information Retrieval & Intelligence, and a product software entrepreneur for SMEs.

Refer to my LinkedIn profile for additional information.


Recently Added Files

  • 2017 - Brakenhoff Spruit - KDIR.ppsx   4519k - Nov 3, 2017, 5:47 AM by Marco Spruit (v2)
    ‎Consumer Engagement Characteristics in Mobile Advertising (03/11/207. 9th International Joint Conference on Knowledge Discovery, Knowledge Engineering and Knowledge Management. KDIR 2017, November 1-3, 2017, Funchal, Portugal.‎
  • 2017 - PySpark.jpg   1098k - Oct 30, 2017, 3:50 PM by Marco Spruit (v2)
    ‎Certificate of the course Spark and Python for Big Data with PySpark at Udemy. ‎
  • 2017 - PySpark.pdf   1098k - Oct 30, 2017, 3:50 PM by Marco Spruit (v2)
    ‎Certificate of the course Spark and Python for Big Data with PySpark at Udemy.‎
  • 2017mmi.pdf   5144k - Oct 21, 2017, 2:12 PM by Marco Spruit (v2)
    ‎Studiepad Life sciences & Gezondheid (2017/10/19). Gastcollege in Mens Maatschappij & ICT. [90 min.]‎
  • aime2017-5min.pps   2991k - Oct 20, 2017, 1:02 AM by Marco Spruit (v2)
    ‎Risk Mediation in Association Rules: The Case of Decision Support in Medication Review (23/06/2017). 16th Conference on Artificial Intelligence in Medicine. AIME 2017, June 23, Vienna, Austria. [5 min.] PPSX version‎
  • ADSP MSc Open Day-EN.pdf   682k - Oct 8, 2017, 4:32 AM by Marco Spruit (v2)
    ‎Handout for Applied Data  Science MSc Postgraduate (04/10/2017). Presentation at the Utrecht University's Open Day, [45 min.]‎
Showing 6 files from page Files.

Recently Added News

  • TALK: Consumer Engagement on Madeira Today I gave the following talk on sunny Madeira:Consumer Engagement Characteristics in Mobile Advertising (03/11/207). 9th International Joint Conference on Knowledge Discovery, Knowledge Engineering and Knowledge Management. KDIR 2017, November 1-3, 2017, Funchal, Portugal.Which presents the following paper:Brakenhoff,L., & Spruit,M. (2017). Consumer Engagement Characteristics in Mobile Advertising. Proceedings of the 9th International Joint Conference on Knowledge Discovery, Knowledge Engineering and Knowledge Management (pp. 206–2014). KDIR 2017, November 1-3, 2017, Funchal, Portugal: ScitePress. [pdf]
    Posted Nov 3, 2017, 5:49 AM by Marco Spruit
  • VACANCY: Scientific programmer Looking for a scientific programmer to help us introduce the STRIP Assistant platform for better medication prescribing into the daily practices in primary care, with an entrepreneurial mindset!Utrecht University’s Applied Data Science Lab is looking for a scientific programmer to help extend and/or redesign/reimplement the STRIP Assistant platform for implementation into the daily practices of general physicians in the Utrecht region. The STRIPA Implementation (STRIMP) project is being funded by the Netherlands Organization for Scientific Research (NWO). STRIMP can be understood as a spin-off of the Horizon2020 project OPERAM which is currently deploying STRIPA as the intervention instrument in a multi-centre multi-lingual RCT in secondary care. OPTICA is a Swiss-funded project where ...
    Posted Oct 9, 2017, 5:05 AM by Marco Spruit
  • EDUCATION: Applied Data Science Postgraduate Last week I presented the Applied Data Science Postgraduate MSc programme during the Utrecht University's Open Day, for which I prepared a 45-minute talk. This programme supports both fulltime and parttime participation and will teach you how to apply state-of-the-art concepts, methods and techniques in data science, how to apply this knowledge and analyse large datasets for innovation in the domain of health, and how to understand the potential and risks of applying data science for research and society.  It turns out that the specific eligibility criteria need to be communicated even more clearly, so here they are again, once more... You need to already have obtained a Master of Science ...
    Posted Oct 8, 2017, 4:34 AM by Marco Spruit
  • TALK: AIME in Vienna Last week I presented our poster at AIME 2017 in Vienna of the paper: Meulendijk,M., Spruit,M., & Brinkkemper,S. (2017). Risk mediation in association rules: the case of decision support in medication review. In Teije,A. ten, Popow,C., Holmes,J., & Sacchi,L. (Eds.), LNAI 10259, 16th Conference on Artificial Intelligence in Medicine (pp. 327 ff). AIME 2017, June 21-24, Vienna, Austria: Springer. [pdf] [online]... Which I also presented as a short talk:Risk Mediation in Association Rules: The Case of Decision Support in Medication Review (23/06/2017). 16th Conference on Artificial Intelligence in Medicine. AIME 2017, June 23, Vienna, Austria. [5 min.]
    Posted Jun 26, 2017, 7:55 AM by Marco Spruit
Showing posts 1 - 4 of 164. View more »