These are the professional pages of Dr. Marco Spruit. I am a researcher in the Organisation & Information research group of the Institute of Information and Computing Sciences at Utrecht University. I lecture in Data Science & Society and Data Analytics.

As principle investigator in the department's Applied Data Science Lab, my research centres around Adaptive Analytic Systems in an Applied Data Science context. I represent UU in the Data Science Platform Netherlands (DSPN), and have also participated as the Data Science expert member in the interdisciplinary New Science Agenda (NWA) taskforce on Prevention.

I am a research leader in three Horizon2020 projects and two nationally funded projects, and as of Febr 2018, have authored 124 publications including 48 journal papers. My ADS research team currently consists of 12 Ph.D students and 1 postdoc. I have successfully completed 2 Ph.D projects as daily supervisor. I serve on the editorial boards of the international journals on Semantic Web and Information Systems, Computer Information Systems, Decision Analytics, Business Intelligence Research, and Big Data and Analytics in Healthcare, among others. I am also associate editor in the Health Informatics tracks at the two premier conferences on Information Systems (ICIS and ECIS).

In my research theme Adaptive Analytic Systems I investigate intertwining aspects of the three dual phases of the Knowledge Discovery Process with a solution-oriented Design Science Research approach within an Applied Data Science context. Spruit & Jagesar (2016) define the emerging research field of Applied Data Science—based on Pritzker & May’s (2015) Data Science Venn-diagramme—as "the knowledge discovery process in which analytical applications are designed and evaluated to improve the daily practices of domain experts". I am particularly interested in Meta-Algorithmic Modelling solutions with respect to three key dilemmas in data science: depth vs breadth, selection vs configuration, and accuracy vs transparency.

Before 2007 I worked in industry for fourteen years as a Big Text Analytics engineer at ZyLAB Europe and the Intelligence Service, among others.

Recently Added News

  • PRESS: Sleepwet outreach My professional opinion on the Sleepwet/WiV was published on the Utrecht University homepage as well as the regional news headlines, after being prepared by our UU science editor/public information officer... Furthermore, together with other computer science colleagues in the Netherlands an extensive statement was issued on our concerns with the current Law for the intelligence and security services (Wet inlichten- en veiligheidsdiensten, Wiv). The UU piece was subsequently picked up by the popular regional online news paper DUIC one day before the national referendum on this topic. The official result will be made public in a week from now, but it will be a close call either way.Finally, next week a group of secondary school students will ...
    Posted Mar 22, 2018, 4:19 AM by Marco Spruit
  • TALKS: HealthINF 2018 Last week I presented the following two papers on the HEALTHINF 2018 conference:Speech Technology in Dutch Health Care: A Qualitative Study (19/01/2018). Poster at the 11th International Joint Conference on Biomedical Engineering Systems and Technologies. HEALTHINF 2018, Funchal, Portugal. Devices Used for Non-invasive Tele homecare for Cardiovascular Patients: A Systematic Literature Review (19/01/2018). 11th International Joint Conference on Biomedical Engineering Systems and Technologies. HEALTHINF 2018, Funchal, Portugal. [15 min.]
    Posted Jan 23, 2018, 12:44 AM by Marco Spruit
  • TALK: Consumer Engagement on Madeira Today I gave the following talk on sunny Madeira:Consumer Engagement Characteristics in Mobile Advertising (03/11/207). 9th International Joint Conference on Knowledge Discovery, Knowledge Engineering and Knowledge Management. KDIR 2017, November 1-3, 2017, Funchal, Portugal.Which presents the following paper:Brakenhoff,L., & Spruit,M. (2017). Consumer Engagement Characteristics in Mobile Advertising. Proceedings of the 9th International Joint Conference on Knowledge Discovery, Knowledge Engineering and Knowledge Management (pp. 206–2014). KDIR 2017, November 1-3, 2017, Funchal, Portugal: ScitePress. [pdf]
    Posted Nov 3, 2017, 5:49 AM by Marco Spruit
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Recently Added Files

  • 20180320 - Utrechtse onderzoekers plaatsen vraagtekens bij effectiviteit sleepwet - De Utrechtse Internet Courant.pdf   650k - Mar 20, 2018, 4:42 AM by Marco Spruit (v2)
    ‎3/20/2018 - Utrechtse onderzoekers plaatsen vraagtekens bij effectiviteit sleepwet - De Utrechtse Internet Courant‎
  • Coursera 6XUTMJFMU6AA - Intro Comm.jpg   181k - Mar 19, 2018, 7:00 AM by Marco Spruit (v2)
    ‎Certificate of Coursera's Introduction to Communication Science MMOC: an online non-credit course authorized by University of Amsterdam's Rutger de Graaf from the Graduate School of Communication Science.‎
  • Coursera 6XUTMJFMU6AA - Intro Comm.pdf   273k - Mar 19, 2018, 7:00 AM by Marco Spruit (v2)
    ‎Certificate of Coursera's Introduction to Communication Science MMOC: an online non-credit course authorized by University of Amsterdam's Rutger de Graaf from the Graduate School of Communication Science.‎
Showing 3 files from page Files.