From Sentiment Analysis to Customer Intelligence

posted May 19, 2010, 4:16 AM by Marco Spruit   [ updated Nov 22, 2011, 4:41 AM ]
Along the lines of "Investigating Organisational perception using Sentiment analysis": (how) can Social networks data be used as a semi-automatic means towards Customer Intelligence?

http://www.computable.nl/artikel/ict_topics/business_intelligence/3358260/1277145/software-herkent-sarcasme-en-ironie.html
and many more on Google Scholar.
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