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TALK: Consumer Engagement on Madeira

posted Nov 3, 2017, 5:49 AM by Marco Spruit   [ updated Nov 3, 2017, 5:49 AM ]
Today I gave the following talk on sunny Madeira:
Which presents the following paper:
  • Brakenhoff,L., & Spruit,M. (2017). Consumer Engagement Characteristics in Mobile Advertising. Proceedings of the 9th International Joint Conference on Knowledge Discovery, Knowledge Engineering and Knowledge Management (pp. 206–2014). KDIR 2017, November 1-3, 2017, Funchal, Portugal: ScitePress. [pdf]
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