News‎ > ‎

TALK: SaaS Pricing Strategies

posted Sep 17, 2014, 5:23 AM by Marco Spruit
Yesterday I gave a two-hour talk on SaaS Pricing Strategies as part of the How to Price My Saas? Bootcamp. I presented the PSGF research based on two papers. The seven ICT startups will now use the PGSF framework to help determine the optimum price for their innovative software-as-a-service solution by filling out the PGSF survey, and will present their findings in the second session of the bootcamp, next week. What a great and fun way to do field research and gather case study data!